Cooking Channel

Channel Rebrand

Cooking Channel.
Lead Designer / Animator.  

It was time to develop a new language to better reflect the brand’s personality, and while we were tasked to rebuild nearly everything, we had to keep the original logo in mind. With some extensive research and a firm grasp on our message, we had our ingredients.The brand would no longer be a frame for content, but an expression of experience. We wanted to design a flexible and multi-faceted system that would be rich, vibrant, organic, expressive, and most of all, celebratory. What better way to mesh the cooking experience and the brand elements than through beautiful footage of high-speed food falling and interacting with the logo, the talent, and everything in between?

We had found our language.


Sizzle Reel

Reel Edited by Corey Weisz

Design Language

Network ID