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AMAZON PRIME TNF

Opening Campaign






/Agency.
/Client.
/Year.
/Role.
Imaginary Forces.
AMAZON.
2022.
Lead Designer/Animator.  

Amazon Prime first-time hosted Thursday Night Football on their streaming Prime Video






DESIGN PROCESS


Character Design

Styleframes

Weekly Legend Lanes / Each Team Back Stories

SOME DEV PROCESS 



GAME1 


GAME2 



GAME3 



ALL WEEK SHUFFLES 




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Credit.


Executive creative director: Peter Frankfurt
Creative director: Grant Lau
Managing director/EP: Tiffani Manabat
Technical director: Jake Ferguson
Lead designer: Ned Piyadarakorn
Designer: Angela Zhu, Steve Fuller, Chris Salvador, Ella Lee
Cel lead animator: Jahmad Rollins
Cel animators: Lyuben Dimitrov, Matt Everton, Taik Lee
Editor: Ian Gibson, Chris Hall, Marty Pugeda
Animator : Ned Piyadarakorn, Nader Husseini, Christian Arnsparger, Nick Baquero,  Kevin Sanchez
Illustrator:  Tomoki Echigo, Lilly Lin, Ella Lee, Cindy Shon
Storyboard: Tyler Gibb, Jaclyn Bautista
Head of production: Ryan Burcham
Assistant producer: Nic Luong
Coordinator: Aaron Carlos, Cameron Davison